Hitachi GST Unleashes New CinemaStar Hard Drives For The A/V Market

INTERNATIONAL CONSUMER ELECTRONICS SHOW 2011 (CES 2011), LAS VEGAS — January 4, 2011 — Hitachi Global Storage Technologies (Hitachi GST) today announced that it has added two new drive families to its cast of consumer electronic (CE) optimized hard drives for the growing digital video recorder (DVR), IPTV set-top-box (STB), video surveillance and emerging hard drive-embedded TV markets. Targeting high capacity CE needs, the new drives include the 3.5-inch CinemaStar™ 5K2000 family, which brings 2TB and 1.5TB capacities, and the 2.5-inch CinemaStar C5K750 family with 750GB, 640GB and 500GB capacities. Each stem from a long legacy of low power, barely audible and reliable line of hard drives, specifically optimized and fine-tuned for the audio/video (A/V) market.

With multiple form factors to address a wide variety of needs, the new CinemaStar family makes it possible for DVR manufacturers to broaden their product offerings to cover the entire spectrum of customer needs – from high capacity, high performance multi-function systems to more economical units – all using the same leading-edge Hitachi GST CinemaStar family of drives. This flexibility allows consumer electronics developers to select the CinemaStar drive that meets the cost, performance, power and capacity requirements of their entire product portfolio.

With design wins in virtually all major markets, Hitachi continues to be one of the leading hard drive manufacturers of choice for CE applications. Flourishing with A/V features optimized to enhance the digital video experience, Hitachi GST continues to focus on advanced developments of its CinemaStar drives with proven features like SmoothStream™ Technology, Coolspin™ Technology, A/V streaming performance enhancements, HiVERT™ Technology for better power efficiency, and environmental optimization. Hitachi’s System Integration Test (SIT) Lab services, offered to global OEMs, also provide a team of dedicated professionals who perform specialized testing and integration services to further assist in specific HDD design and development requirements for digital entertainment.

2.5-inch CinemaStar C5K750 Family

Supporting multi-tuner HD streaming requirements, these 2.5-inch drives at 375GB per platter are dedicated high capacity solutions for manufacturers who wish to offer video recording and playback features in small form factor devices such as hard drive-embedded TVs and DVRs. The new CinemaStar C5K750 drives are Hitachi’s first CE drives in the market with Advanced Format, which increases the physical sector size on hard drives from 512 bytes to 4096 (4K) bytes. This helps utilize the storage surface area more efficiently, allowing for increased drive capacities and improved data integrity at higher storage densities.

With its reduced size, 0.5 watts (W) low power idle, 1.5W power during read/write operations, and barely audible 2.3 idle bels, consumers can enjoy smaller, quieter and more power efficient DVR solutions in their bedroom or living room with enough capacity to store 187 HD videos or television shows2. Its low-power profile also means the drive requires smaller power supplies and less cooling, which helps extend the life of the hard drive and the host product in a typical entertainment cabinet.

3.5-inch CinemaStar 5K2000 Family

With up to 2TBs of capacity, the 667GB per platter, 3.5-inch CinemaStar 5K2000 family with CoolSpin Technology provides A/V performance, low power and large video capacity, enabling cable, satellite, STB and surveillance systems to digitally record and playback multiple video streams simultaneously. When set inside some of the leading DVR/PVRs in the market, these new 2TB drives allow users to store 1,000 more standard videos or 250 more HD videos than the previous generation 1TB CinemaStar drives.

The new CinemaStar 5K2000 drives are nearly silent at 2.4 bels during operation, draw only 4.2W or less idle power, and generate less heat, which are all critical factors when designing environmentally friendly digital video solutions.

"DVR capacity constraints are becoming more acute with the ever increasing appetite for on-demand entertainment and the desire to store – and never delete – recorded TV shows and movies,” said Brendan Collins, vice president of Product Marketing, Hitachi GST. “The good news is that our new CinemaStar drives provide a range of form factors and higher capacities designed for low power and quiet 24x7 operations to address key DVR requirements across a wide variety personal video recording devices."

The CinemaStar 5K2000 and C5K750 families are now shipping to customers worldwide.

About HGST: 

About HGST

HGST (@HGSTstorage) helps organizations harness the power of data. Our smarter storage solutions power the markets and companies that shape our lives - enabling possibilities for the cloud, enterprise and sophisticated infrastructures everywhere. HGST is a wholly owned and independently operated subsidiary of Western Digital Corporation (NASDAQ: WDC). Learn more at #LongLiveData

1Designed for low duty cycle, non mission-critical digital video and surveillance applications. Note that customer environments may vary from application to application.

2 Actual storage may vary depending on the compression rate applied. Capacities may not be combined.

One GB is equal to one billion bytes and one TB equals 1,000 GB (one trillion bytes). Actual capacity will vary depending on operating environment and formatting.

CinemaStar, CoolSpin, HiVERT and SmoothStream are a trademarks of Hitachi GST. Hitachi trademarks are authorized for use in countries and jurisdictions in which Hitachi has the right to market the brands. Hitachi is not liable for third parties’ unauthorized use of Hitachi trademarks.

All other trademarks are properties of their respective owners.

Contact Info: 

For more information contact:

Erin Hartin
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Katie Watson
Voce Communications
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