02-08-2009, Paris, France - Building upon its successful sponsorship of the 2010 Sundance Film Festival, G-Technology by Hitachi is strengthening its support of the filmmaking community in Europe. As a platinum sponsor of the Éuropean Independent Film Festival (ECU), March 12-14, 2010, G-Technology will be aligning with today’s premiere filmmakers and creative professionals to celebrate and support their efforts in the art, craft and business of independent filmmaking.
Exclusively targeting the content creation market, G-Technology drives are engineered specifically to meet the needs of the Apple Mac and creative professional community, including heavy users of multimedia content, Final Cut Pro® digital audio/video specialists, and other pre- and post-production professionals. From the rugged portable G-DRIVE mini to the ultra-fast rack-mount arrays of the G-SPEED eS PRO, G-Tech’s USB, FireWire, eSATA, SAS and Fibre Channel storage solutions support virtually all levels of A/V production and can be found in post-production facilities worldwide. They are the leading choice for storage, rendering and backup when quality, reliability and performance are not optional.
Throughout the festival G-Technology will be delivering an exciting programme of activities. This will include workshops demonstrating how G-Technology solutions can cost-effectively support and enhance the real-time all-digital workflow , from acquisition and processing to editing. In addition, G-Technology will have a booth at the main festival location, Cinema Le Grand Action, where festival goers will be able to see a real-time digital workflow in action. Attendees can also take part in the G-Tech Citizen Critic Programme where they can become a film critic for the day, by recording their own reviews and ratings on the films being screened throughout the weekend.
“G-Tech is dedicated to supporting the professional creative community and independent cinema around the world. We’ve been heavily engaged in supporting the U.S. 2010 Sundance Film Festival, and I’m delighted that we are extending this involvement and support closer to the filmmaking community here in Europe,” said Steve Pereira, general manager, Hitachi Global Storage Technologies Europe. “We are proud to be part of the changing world of cinematography, helping to encourage a new wave of filmmaking through the supply of fast and affordable storage solutions. We understand filmmakers’ process and their drive to push creativity and production beyond the limits. The ECU is a great opportunity for us to expand our reach with this community and help increase the vitality of independent film along with the success of its talented creators.”
Scott Hillier , É CU’s 2010 president and Academy Award honoured independent filmmaker, said: “ We promote the very best of independent filmmaking talent at the festival. For the many aspiring and established film professionals within our É CU community, it’s vitally important to have the support of reliable and accessible technology such as G-Tech. That’s why G-Technology by Hitachi is a perfect choice as a platinum sponsor of É CU.”
Held at the Cinema Le Grand Action in Paris, the É CU’s programme will include the screening of nearly 100 independent films chosen from 13 categories. Attendees include the general public seeking alternatives to the offerings of major studios, along with agents, talent scouts, production company representatives, distributors and established producers.
G-Tech’s activity at the 2010 Sundance Film Festival included a sponsorship with award-winning actor Joseph Gordon-Levitt and his global collaborative multimedia production company, hitRECord.org. Together, they developed a full-service multimedia recording studio complete with audio/video editing suites, cameras, microphones and projectors using G-Tech storage solutions. Both hitRECord’s online community and Sundance attendees worked together in real-time to record and remix each other’s video, writing, music, photography and anything else into creating a cohesive, short multimedia works, which showcased at an official Sundance screening.
Stay connected with G-Tech at the ECU:
www.g-technology.eu/ecu-film-festival.php
Facebook: G-Technology
Twitter: @GTechbyHitachi, #GTech/ECU
About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk drives, enterprise-class solid state drives, and innovative external storage solutions and services used to store, preserve and manage the world’s most valued data. Founded by the pioneers of hard drives, Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. Hitachi GST was established in 2003 with its U.S. headquarters located in San Jose, California. For more information, please visit the EU company’s website at www.g-technology.eu
About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2008 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
About the Éuropean Independent Film Festival
The European Independent Film Festival (ÉCU) is committed to being at the centre of the discovery, promotion, and projection of the very best European independent filmmaking talent.
The fifth edition of the ÉCU will be held March 12th – 14th, 2010 in Paris, France. The Official Selection will showcase the very best independent films from around the World. The films will compete for twenty-two awards in thirteen categories including features, shorts, documentaries, animation, student films and experimental. The films will be judged by a panel of internationally acclaimed industry experts.
Academy Award honored filmmaker Scott Hillier created ÉCU in 2006 in order to give independent filmmakers an opportunity to screen their films to large international audiences and to provide them with an environment where they can interact with film industry representatives, talent scouts, film production companies and the cinema going public. The festival has developed a formidable reputation as the discoverer of the freshest cinematic talent in the world.
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Contact:
Caroline Sumners
Hitachi GST
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+44 7825 435970
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